July 30th, 2008
Statistics are Catalyzing the 3rd Generation of Modern Targeted Advertising
The targeted advertising landscape is starting to go another through a major overhaul, and it’s certainly no stranger to change. By utilizing computers, statistical analysis, deep packet capture, cross-user correlation, and fast computation technology, companies are poised to cause consumers and advertisers alike to change the way products are sold. Sales will become more efficient (less cost-per-conversion), consumers won’t see ads for things they wouldn’t be interested in, and markets will take another step toward ultimate Adam Smith style efficiency.
Read the rest of this entry »
